It’s our approach to scale that got us the nod, and we’re thrilled to be included in the line-up of businesses this year. We have a micro-crew approach when it comes to filmmaking. By using technology in the right places, we operate a two to four person crew across most projects. The same people that develop the strategy are the same ones on the shoot, and the same behind the edit. No handoffs. No creative dilution. A tight, multi-skilled team that stays close to the work from first brief to final delivery.

That model got tested thoroughly last year. Sanctuary – a branded documentary for a women and children's gym in Scunthorpe – was produced pro bono from start to finish. The gym is a genuine community asset. It needed a professional film. And since we delivered our work, their junior classes have doubled in size. We’re very proud of that.

We also produced our proof of concept series, Forty Minutes With, with broadcast-quality results using the same team.

Technology in the right places

We're evangelical about technology, and we’re deliberate about it. Our entire workflow – from how we plan to how we shoot and how we archive – is designed to support the investment our clients make in their videos. That includes our use of AI. It’s there as a creative assistant, not a creative director. When wide-angle anamorphic footage came out soft on the Sanctuary shoot, we used Topaz AI to upscale, sharpen, and recover it.

Since 2022 we've completed over 100 projects across eight countries. We've kept the crew small and the quality high on all of them.

The award winners are announced later this year and we’re excited to join the rest of the nominees at the event in Cambridge. Good luck to everyone involved!