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The University of Westminster's Harrow campus had just opened a new games hub for its Games Art and games development courses, fitted out with Wacom Cintiq Pro displays. Wacom Europe wanted to showcase how the displays were being used, which meant speaking with the people using it every week. Twelve Noon Films was brought in to capture interviews and B roll in a single day on campus, working around a live teaching timetable.
Filming in class
We filmed at Harrow in January 2025, inside the School of Media and Communication.
Rather than build a set and ask a department to work around it, we ran lean and moved with the university's timetable – a run and gun setup that could be reset between sessions without interrupting a lecture. Morning classes had students working with the Cintiq Pro. The afternoon belonged to the games development cohort. Lunch hour became the window for pre-arranged close-up work.
Our production team did a lot of the heavy lifting here. Ahead of the shoot we worked through the schedule, the shooting spots, and the interview framework on joint calls with Wacom and the school, so the running order was agreed before anyone arrived on the day. This approach mattered more than usual here. Our visit fell in teaching week two, early enough in the semester that students were still using the Cintiqs as second screens rather than drawing tablets, so the digital drawing shots Wacom needed had to be planned deliberately rather than picked up ad hoc.
Interviews came from two faculty and two students who had been briefed ahead of time. Between them they covered what the space is for, what it changes about how students work, and why the hardware matters to a course built on digital craft.
Post-production and delivery
As usual, we edited in DaVinci Resolve, sharing rough cuts and final deliverables via Frame.io, which let Wacom's team leave timecoded feedback directly against the cut rather than trading notes over email. The first pass went over with a temporary grade, watermarked music, and a sample lower-third style, with space left at the end for branding and calls to action. Wacom signed off the structure inside two days.
From there we finished the film in its entirity – full colour grade, licensed music, custom lower thirds, and end cards – then built the campaign assets out of the same day's footage. A hero cut for YouTube. A 120-second landscape edit and a 90-second vertical cut for LinkedIn and Instagram. A stills package pulled from the shoot for use across Wacom's wider communications, topped up with frame grabs once the film was locked.
One day on campus. A hero film, social cut downs, and a photography library that Wacom could keep drawing on long after the shoot wrapped. That's what a case study should do – earn its budget across a year of marketing, not a single upload.
